What are the latest SEO Trends?

Google is steadily moving to a mobile-most effective world.

Cellular-first indexing looks as if the inevitable outcome of 12 months (or more) almost completely devoted to evangelizing and forcing a change of mind-set from laptop to mobiles.

Albeit links are still critical for rankings (see Penguin 4.0), Google's investigative efforts appear nearly fully dedicated to entity, predictive, and personalised search. once more, pretty logical if we do not forget deeply private gadgets like mobile and home assistants.